OUR STORY
A Queen’s Journey
From one small hive started by a new generation to the honey partner of five-star hotels in the heart of Bangkok.
Every hive has a single queen,
and tens of thousands of bees working as one.
So every drop of honey is more than sweetness. It is the work of cooperation, patience and healthy nature. Black Queen was born from that same belief: the most beautiful things are made together.
CHAPTER ONE
2021The first hive,
rooted in community
Black Queen began with a group of young founders who believe in Thailand’s sufficiency economy philosophy, and who wanted to see Thai community products stand proudly on the world stage.
We founded Janaroon Bee Farm and co-founded the Huai Rang Pho beekeeping community enterprise in Phetchaburi, bringing together beekeepers from the south, laying the foundations for sustainable beekeeping and fair income for communities.
CHAPTER TWO
2022 – 2023When honey
became art
In 2022, Janaroon Co., Ltd. launched the first products under the Black Queen brand with a simple idea, Honey as Art: honey not just as a product but as an experience, from whole-frame honeycomb on the buffet to gifts for honoured guests.
A year later, Black Queen won first prize at the PTT Group Young Socialpreneur Hackathon 2023, proof that a luxury business can give back to society at the same time.
CHAPTER THREE
2024Bees above
the capital
We brought bees to the rooftops of five-star hotels in central Bangkok through our Urban Beekeeping programme. Our beekeepers care for every hive closely and report on hive health to the hotel in English.
Today Black Queen is trusted as the Luxury Honey Partner of high-end hotels, helping them tell a sustainability story their guests can see, taste and remember.
“
Every guest is a queen
The experience your guests receive should be as refined as the work of the thousands of bees behind every drop of honey.
WHAT WE STAND FOR
What we believe in
Honey as Art
Every product is designed as an experience, from flavour and presentation to the story guests take home.
Sustainable Luxury
Luxury that respects nature: natural beekeeping, refill packaging and urban bee conservation.
Giving Back
Every frame we serve creates income for the community beekeepers in our network.
THE ROYAL FLIGHT
Milestones
Janaroon Bee Farm and the Huai Rang Pho beekeeping community founded
Janaroon Co., Ltd. launches the Black Queen brand
First prize, PTT Group Young Socialpreneur Hackathon
Urban Beekeeping begins on five-star hotel rooftops
Taking the Luxury Honey Experience international
THE NEXT CHAPTER
2025 →Flying further,
like a queen
From a small hive in Thailand, we are taking the Luxury Honey Experience to international guests and markets, with new creations such as The Queen’s Hive gift set for companies that want to thank the people who matter most.
And we still believe what we did on day one: the best growth is growth shared with communities and nature.
Let’s create something sweet together
Talk to our team about a programme for your hotel or company.